(CNN) -- The company that brought us the taco-craving Chihuahua, Fourth Meal and double-decker tacos suggests that it can now help fight fat.
In an ad campaign much like Subway's Jared Fogle spots, Taco Bell has introduced its own weight-loss character.
Christine Dougherty, 27, ate items from Taco Bell's lower-calorie "Fresco menu" five to eight times a week and dropped 54 pounds, according to the company.
While welcoming the fast-food chain's lower-calorie options, some nutritional experts say the Taco Bell ads could be misleading.
In the commercial, Dougherty shows off her svelte body in a form-fitting dress and later a purple bikini while showing photos of her once-chubbier self.
"I lost about two pounds a month over a period of two years by reducing my daily calories and replacing my typical fast-food lunch or dinner with something from the Taco Bell Drive-Thru Diet," Dougherty says in the commercial. "I just chose smarter options."
These options did not include cheesy gorditas or half-pound burritos.
To sum up: the "Drive Thru Diet" is not a "weight-loss system," tacos are not "a low-calorie food," and "these results are not typical" but for Christine "they're fantastic." So basically Taco Bell wants you to know that they have a drive-thru full of non-low-calorie tacos that will only help you lose weight if you're Christine. Which, you know, great for Christine. Sure, we'd all like to go from slouching in the back of a boat to sitting up straight in the tall grasses, but that is a transformation reserved for Christine and only Christine